01 / Intake
Confirm business objectives, target markets, app store presence, current analytics, platform permissions, and data processing boundaries.
- Owner: client and Jialai Info
- Output: intake memo and access checklist
METHODOLOGY
A working manual for accountable growth.
The method is intentionally plain: define what is known, launch only what can be measured, review signals on a fixed cadence, and record the decision that follows.
02 / Experiment design
Translate the growth goal into channel hypotheses, creative variables, budget guardrails, and success metrics.
- Owner: Jialai Info
- Output: experiment ledger
03 / Launch control
Use pre-launch QA for account structure, naming, tracking, creative rights, redirect URLs, and approval dependencies.
- Owner: shared
- Output: launch approval record
04 / Review rhythm
Review performance signals, exceptions, creative fatigue, market context, and budget movement on a defined schedule.
- Owner: Jialai Info
- Output: weekly decision note
05 / Risk controls
Budget changes, account permissions,素材授权, abnormal spend, and data requests require written records and owner approval.
- Owner: shared
- Output: control log